Billboard Charts Will Include Youtube Views Soon

Originally, earning platinum status was pretty straightforward. If an album sold one million physical copies, it would go platinum. Now, with the growing importance of Itunes, Spotify, and other digital platforms, the majority of sales tend to be counted through streams.

 

But what constitutes a stream? Does a song have to be played all the way through? Does the play have to come from an officially licensed channel or do Youtube views count? With so many questions unanswered, it seems as if the head honchos of the music industry are making up the rules as they go.

 

Nevertheless, artists do become certified platinum in the digital era, although they are sometimes met with controversy. For example, Post Malone’s team was recently accused of allegedly using a Youtube loophole to boost numbers for the song “Rockstar.”

 

Earlier this month, Billboard announced that Youtube streaming is going to be counted toward the Billboard Charts, in efforts to better represent current trends in music. This decision was met with mixed reactions from the Hip Hop community. (Read more about that here.)

 

However, Billboard recently reported that Youtube streams will carry less “value” than a stream on a paid service, such as Spotify, Apple, or Tidal:

“Beginning in 2018, plays occurring on paid subscription-based services (such as Amazon Music and Apple Music) or on the paid subscription tiers of hybrid paid/ad-supported platforms (such as SoundCloud and Spotify) will be given more weight in chart calculations than those plays on pure ad-supported services (such as YouTube) or on the non-paid tiers of hybrid paid/ad-supported services.”

 

Hopefully, this new adjustment might make it more difficult for artists to go platinum using streaming loopholes. I think platinum status needs to maintain its importance as a rare milestone in an artist’s career.

 

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New EP From Dreamville’s EarthGang

Today, Dreamville’s EarthGang dropped the second installment in a three-part series of conceptually linked EPs leading up to the debut project, Mirrorland.

 

Last month, in celebration of Johnny Venus and Doctur Dot signing a record deal with J. Cole’s Dreamville Records, the Atlanta rap duo released Rags – EP.

 

Robots continues the trifecta, which is set to conclude with Royalty before the end of the year. Although both Rags and Robots each stand on their own as very solid pieces of work, Dot has assured fans that each chapter makes up part of a “deconstructed album.”

 

The lost art of creating musical narratives appeals to both Venus and Dot, the latter saying:

“What I’m interested to see is how many people play ’em all back to back and play the story through and see … Those kind of conversations are my favorite. Those are the people that pick out the details and interpret shit their own way. It’s my favorite part of doing this shit ‘cause I don’t never tell someone they’re wrong. I think that’s dope. I ain’t think about it that way. That’s my favorite part.”

 

In my opinion, EarthGang represents some of the best lyricism to come out of Atlanta since OutKast. I’m excited to see how the three EP’s tie into the story of Mirrorland.

 

Check out Robots – EP below and let me know what you think.

 

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“Before They Were Famous” Playlist

Some of the best music in an artist’s discography occurs early in their journey to stardom. As a result, many classic tracks go unheard or under appreciated because they aren’t widely known.

 

Here’s a playlist dedicated to that idea. I’ll make additions to it as I continue to think of more artists.

 

 

If there’s an artist I haven’t included yet or one you’d like to see more of, just let me know!

 

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10 Songs You Need to Hear: Tito Lopez

Mississippi underdog, Tito Lopez, is an artist that many Hip Hop Heads are familiar with.

If you’re unfamiliar with Tito Lo, check out his story here.

Tito’s released many mixtapes over the years, but here are 10 songs that’ll serve as a good jumping-off point introducing you to his music:

 

  1. “Black Dude Spanish Name”

2. “Try Me”

3. “THE GREATEST”

4. “Y.O.U.”

5. “The Blues”

6. “Have Mercy”

7. “Story to Tell”

8. “Jada Pac [Venting Session #9]”

9. “Mississippi Burning”

10. “Outkast Medley”

 

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Recap: 2017 BET Hip Hop Awards

Last night, the BET Hip Hop Awards annual show was held and here’s a quick recap:

Last night, the BET Hip Hop Awards annual show was held and here’s a quick recap:

  • Kendrick Lamar took home “Best Hip Hop Video,” “Hot Ticket Performer,” Lyricist of the Year,” and “Album of the Year.”
  • Somehow, Cardi B won 5 out of her 9 nominations… I’m not sure why that happened.
  • J. Cole sadly left empty-handed because, honestly, 4 Your Eyez Only wasn’t anything special (compared to other J. Cole works).

(Why were there only 16 award categories?)

 

Check out the Cyphers below:

·       Cypher 1 – Little Simz, 6lack, Mysonne, Axel Leon and Tee Grizzley

·       Cypher 2 – Fat Joe, Cyhi the Prynce, Belly

·       Cypher 3 – J.I.D, Ali Tomineek, Cozz, Kodie Shane

·       Cypher 4 – Eminem

 

What did you think of the cyphers? Who do you think should have won that didn’t?

 

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