Billboard Charts Will Include Youtube Views Soon

Originally, earning platinum status was pretty straightforward. If an album sold one million physical copies, it would go platinum. Now, with the growing importance of Itunes, Spotify, and other digital platforms, the majority of sales tend to be counted through streams.

 

But what constitutes a stream? Does a song have to be played all the way through? Does the play have to come from an officially licensed channel or do Youtube views count? With so many questions unanswered, it seems as if the head honchos of the music industry are making up the rules as they go.

 

Nevertheless, artists do become certified platinum in the digital era, although they are sometimes met with controversy. For example, Post Malone’s team was recently accused of allegedly using a Youtube loophole to boost numbers for the song “Rockstar.”

 

Earlier this month, Billboard announced that Youtube streaming is going to be counted toward the Billboard Charts, in efforts to better represent current trends in music. This decision was met with mixed reactions from the Hip Hop community. (Read more about that here.)

 

However, Billboard recently reported that Youtube streams will carry less “value” than a stream on a paid service, such as Spotify, Apple, or Tidal:

“Beginning in 2018, plays occurring on paid subscription-based services (such as Amazon Music and Apple Music) or on the paid subscription tiers of hybrid paid/ad-supported platforms (such as SoundCloud and Spotify) will be given more weight in chart calculations than those plays on pure ad-supported services (such as YouTube) or on the non-paid tiers of hybrid paid/ad-supported services.”

 

Hopefully, this new adjustment might make it more difficult for artists to go platinum using streaming loopholes. I think platinum status needs to maintain its importance as a rare milestone in an artist’s career.

 

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Recap: 2017 BET Hip Hop Awards

Last night, the BET Hip Hop Awards annual show was held and here’s a quick recap:

Last night, the BET Hip Hop Awards annual show was held and here’s a quick recap:

  • Kendrick Lamar took home “Best Hip Hop Video,” “Hot Ticket Performer,” Lyricist of the Year,” and “Album of the Year.”
  • Somehow, Cardi B won 5 out of her 9 nominations… I’m not sure why that happened.
  • J. Cole sadly left empty-handed because, honestly, 4 Your Eyez Only wasn’t anything special (compared to other J. Cole works).

(Why were there only 16 award categories?)

 

Check out the Cyphers below:

·       Cypher 1 – Little Simz, 6lack, Mysonne, Axel Leon and Tee Grizzley

·       Cypher 2 – Fat Joe, Cyhi the Prynce, Belly

·       Cypher 3 – J.I.D, Ali Tomineek, Cozz, Kodie Shane

·       Cypher 4 – Eminem

 

What did you think of the cyphers? Who do you think should have won that didn’t?

 

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T-Pain Announces New Album “Oblivion”

It’s been more than five years since the release of T-Pain’s last full-length album, Revolver, so the public is in need of some Pain. As a huge fan of the autotune legend, news of an upcoming project made my day.

 

Titled OBLiViON, the new album will be arriving on November 17th. T-Pain made this announcement in an Instagram post describing a conversation that supposedly happened between him and a passenger on a plane.

November 17th #OBLiViON #GoalLine feat. @blacyoungstafb out now. #officialmusicvideo soon come

A post shared by T-Pain (@tpain) on

Most of the details of the album have been kept under wraps but his two recent tracks, “F.B.G.M” featuring Young M.A. and “Goal Line” with Blac Youngsta will probably be included in the tracklist.

 

In the past, T-pain’s never failed to deliver some incredible radio hits but I’m excited to see the artistic direction he takes with OBLiViON. His acoustic appearance on NPR Tiny Desk Concert was wildly popular and became the most viewed episode of the series. The video was so successful that the artist returned a year later to deliver a 27-minute concert for NPR Front Row in the same style. In August of this year, Pain even announced an Acoustic tour.

Does this mean that OBLiViON will be less dependent on vocal effects or will he continue the tried-and-true formula that made him a star? I guess we’ll find out in September.

 

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2017 BET Hip-Hop Awards Cypher

Since its beginning in 2006, the annual BET Hip Hop Awards ceremony has included cyphers as part of the show. On the whole, BET consistently does a good job of highlighting both talented up-and-comers (unlike the XXL Freshman Classes) as well as rap veterans.

 

This year’s televised ceremony (hosted by DJ Khaled) will take place on Tuesday, October 10. Recently, BET announced the list of artists that will be appearing in the cypher:

6LACK

Mysonne

Tee Grizley

Axel Leon

Little Simz

Cozz

J.I.D

Kodie Shane

Ali Tomineek

Fat Joe

Cyhi The Prynce

Belly

Ball Greezy

Denzel Curry

Ski Mask the Slump God

Zoey Dollaz

 

What do you think of this year’s line-up?

 

Here are a few of my favorite cyphers from previous years:

 

Click here for the full list of BET cypher line-ups.

 

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Underdog Story: Tito Lopez

Tito Lopez is an incredibly gifted rapper from Mississippi. He began to really generate buzz in 2011 when this video of him freestyling for Dr. Dre emerged.

 

It was confirmed he was working with Dre and all signs pointed to Lopez becoming a big name in hip-hop. Tito’s 2012 mixtape, The Hunger Game, was astounding and in that same year, he released two singles “Mama Proud” and “The Blues” which were his first works to be sold on iTunes.

 

Representing “the underdog”, Tito Lopez told a highly relatable story that resonated with listeners. His music spread like a virus to anybody who was exposed to the catchy vocals and impressive flow. In 2013, Lopez released, Y.O.U, which was a breathtaking mixtape and truly deserved to be an album. I think the project would’ve made a proper debut to introduce him to mainstream media. However, it remained a mixtape.

 

Suddenly, like the lost city of Atlantis, Tito seemingly vanished! It was as if he decided to become a monk or maybe he was kidnapped or something. I tried to find new music from him but returned empty handed.

 

In 2016, after years with absolutely no Internet presence, Tito Lopez finally came out of hiding. In an interview with Inspire Magazine, Lopez gave an update about what he’s been up to (watch the video at the bottom).

 

Simply put, he had a lot of family issues to take care of so he had to put recording to the side for some time. I respect that and, as a fan, it’s the most satisfying and understandable explanation. He chose to leave Capitol Records and he’s now with his independent label, GPT, which was his original crew. He now raps under the name Tito Lo which feels like it was a long time coming if you listen to the song “Black Dude Spanish Name.”

 

Tito seems to be making music again and hopefully he continues to do so for a long time. Check out Lo’s latest mixtape, The Emmett Trill EP, which he released in 2015. I didn’t know about its existence until recently because he changed his penname.

 

Watch the 3-part interview with Inspire below

 

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Russ’s Interview On Everyday Struggle

Earlier this month, Russ sat down with the hosts of COMPLEX News’s Everyday Struggle for an interview. As usual, the arguments became heated.

 

In my opinion, interviews show peoples’ true colors. Rappers are artists and artists often have eccentric personalities… Vincent van Gogh cut off his ear and Flavor Flav wears a wall clock around his neck. Russ is a talented musician but I’m interested to see how the public reacts to his unorthodox behavior.

 

Like Kanye West, Russ is painfully honest about what goes through his head and has no qualms with voicing his opinions freely. Everyday Struggle co-host, Nadeska, clearly begins to lose her cool during the conversation. Usually, she’s the levelheaded one on the show.

 

 

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B.o.B Starts a GoFundMe Campaign To Prove His Flat Earth Theory

Regardless of what scientists agree upon, B.o.B needs some proof. This week, he started a GoFundMe page to fund his scientific studies attempting to prove that the earth is actually flat.

 

“I’m starting this GoFundMe because I would like to send one, if not multiple satellites as far into space as I can, or into orbit as I can, to find the curve,” he said. “I’m looking for the curve.”

 

Originally set at $500,000, B.O.B quickly changed the goal to $200,000. As of 11 AM Sunday morning, the page has raised $195.

 

What do you think? Has Bobby Ray gone crazy or is he really onto something?

Click here to read B.o.B’s thoughts about the recent solar eclipse.

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